Bank of Commerce, a bank based in Greenville, Mississippi, operating in the region since 1904, needed to differentiate itself in a community whose trust it had long earned. Part of the challenge in rebranding was, not only to retain its customers’ fierce loyalty, but also a name that is not particularly unique. And we had to keep the color green!

Creative Director: Will Agrella
Lead Design: Xavier Viñas
Copy Writer: Pamela Henman